Sandzer Global Connections
A boutique consultancy that helps luxury hospitality and retail brands make their mark in new markets.
Background
Sandzer Global Connections is a father-and-son business built on generations of commercial experience. They help hospitality and retail brands expand into the UAE, GCC and USA, opening doors to the local decision makers who make those moves possible.
Having spent their careers in the industry separately, they came together to launch under one name. The brief was a brand that held both halves of that story - the weight of a long family legacy and the ambition of something brand new - without feeling dated to the brands they want to work with.
The design
The wordmark takes the S, G and C of Sandzer Global Connections and locks them together as a single form, echoing the two generations working as one. Chain links sit either side, standing for the relationships they've built over decades and the ones still to come.
Yellow carries the energy the pair bring to their work, and set against a deep, dark background it's impossible to miss - useful for a business that trades on being remembered. It's also a colour read as prosperous and auspicious across many of the markets they operate in.
The system rolls out across the website and a full stationery suite, so every touchpoint from a first email to a handed-over business card feels like the same conversation.
Client Quote
Philip & Adam - Sandzer Global Connections