Eyeconic vision
Services:
Branding
Graphic Design
Website Design
Stationery Design
Overview
Eyeconic Vision is a forward-thinking eye care clinic committed to personal, technology-driven approach. They wanted their brand to reflect not just precision and clarity, but also genuine care, giving the clinic an identity that’s both professional and welcoming.
Brand Strategy
The Eyeconic Vision brand is based on the ideas of clarity, trust, and innovation. The challenge was to create a visual identity that balanced cutting-edge technology with a reassuring, personal touch, showcasing both medical expertise and human warmth.
Design Approach
The logo is a modern, streamlined monogram featuring the letters “E” and “V,” which stand for focus and alignment, two essentials for healthy vision. The colour palette blends cool blues with soft, warm gradients, a visual way to show the balance between scientific precision and empathy.
The stationery set keeps to a minimalist style to highlight clarity and professionalism. Gentle gradients add a subtle, comforting touch, echoing the brand’s promise of both comfort and innovation.
For the web, our mock-up illustrates a clean, responsive site prioritising ease of access and engagement. The main message, “Bringing life into focus,” sums up what Eyeconic Vision stands for, guiding visitors towards clarity in both their vision and their experience with the clinic.
Outcome
The new brand identity really captures what Eyeconic Vision is all about: expertise, empathy, and innovation. With carefully considered design and a unified look across print and online.
